Recommended
Shared studio board
Question→Decision
Warm paper, restrained grid, precise typography and small working notes. Familiar, readable and flexible.
Hong Kong AI Partners / Brand system v2 / 15 September 2026
Global experience.
Close to the work.
A Hong Kong working studio. Two experienced leaders, working directly with organisations to turn AI ambition into better ways of working.
Brand system for the Hong Kong working studio. Typography and the existing logo carry forward from 07C. This palette develops the supplied cartoon reference. The illustrations use editorial likenesses of the founders, supported by their real photographs.
The story moves from global leadership into the everyday work of organisations. The founders walk through that story; the setting changes around them.
Harbour light.
Warm paper. Clear thinking.
Harbour ink#293449
Text, outlines and selected controls.
Warm paper#FFF7E3
The main reading surface.
Harbour turquoise#49BEC8
Chapter atmosphere and connections.
Sunset coral#F47643
Selected decisions and primary actions.
Pale jade#B4E7CB
Supporting panels and practical outputs.
Studio cream#FFF3CF
Boards and warm chapter backgrounds.
Designed approximations inspired by the reference, rather than exact sampled colours. Use ink for text on the light colours. Reserve light text for ink backgrounds. Selection must also use a border, label or shape.
Space Grotesk
Headings / Weight 500
Direct, generous and expressive.
Geist
Body and interface / Weight 400–500
Clear labels. Comfortable reading. Familiar words.
The offset open-frame logo remains intact, in ink or warm paper. Give it clear space of at least half the mark’s width. Keep it separate from character artwork and workflow connectors.
02 / Illustration and motion
The founders are the protagonists.
Recognisable people
Nigel: tied-back hair, closely cut sides, full beard with grey, warm smile. Gautam: swept salt-and-pepper hair, grey temples, short facial hair and warm smile.
Use mature proportions, consistent clothing and restrained expressions. Preserve their individual likenesses across every pose. Walking poses use a consistent illustration style and preserve the distinguishing features of each founder.
A contemporary Hong Kong
Harbour light, dense building layers, hills, offices, workshops and distribution settings. Confident navy outlines, simplified dimensional shapes and coral highlights.
Natural skin colours stay independent of the interface palette. Local details should locate the story without overwhelming it.
One focal event at a time
- Journey: the founders hold their place on the promenade while Hong Kong moves behind them. Ground every walking pose on the same pavement baseline; walking stops when the city stops. Nigel carries a New Zealand flag briefcase, Gautam a US flag briefcase. One shared seven-stop route connects commercial scale, global operations, people, annual investment, connected systems, lasting change and working directly with the client. Each stop pairs one highlighted landmark with an achievement and its practical value. Treat the supplied figures as founder-provided career experience, not results achieved by this new practice. On small screens, put chapter controls below the scene and keep all seven chapters accessible. Each founder still opens a separate career story.
- Expertise: movement settles so the visitor can select a method and inspect its decisions and outputs.
- Lab: an illustrated Hong Kong workshop makes data, costs, model choices and process ownership tangible. Start with a correctly assembled workstation. Visitors trace requests, test external-access changes and explore capacity. Component specifications are not part of the story.
- Business process: move from organisational context into one human decision, then reconnect it to the wider process.
- Accessibility: provide skip links and a motion toggle. Respect reduced-motion preferences; keep the content usable without scrolling through an animation.
Use the real founder photographs alongside the illustration to retain a clear connection to the people behind the practice.
03 / The canvas
A shared board is the strongest fit.
The board makes your work understandable to an owner or leader. It gives all three offers a consistent home, while each method uses the diagram that suits it.
Alternative
Project table
Process→Plan
Cards and plans laid out together. Tactile and practical; perspective needs restraint to preserve clarity.
Alternative
Glass studio wall
Team→System
Diagrams against harbour light. Spatial and modern; moving scenery can compete with essential labels.
Fractional CAIO / The leadership board
Goals → Priorities → Ownership → Delivery → Review ↺
A continuing cycle. Reveal the leadership question, responsible role and practical output at each step. The review feeds back into priorities.
AI audit and strategy / The opportunity board
Understand → Map → Explore → Prioritise → First pilot
Many possibilities narrow into a considered first step. Make the reasons to defer an idea visible as well as the reasons to proceed.
Business process redesign / The working process board
Enquiry → AI assistance → System checks → Human approval → Response
Show the people, AI assistance and business systems involved. Missing information returns for clarification. Label this as an illustrative workflow until an approved client example replaces it.
The lab is a supporting area of expertise, separate from the three headline offers. Its board shows how you evaluate tools, review behaviour and choose appropriate infrastructure.
04 / Voice and evidence
Senior judgement.
Plain language.
“We help organisations turn AI ambition into better ways of working.”
What to emphasise
- Three decades of combined senior global leadership; a combined 20 years based in Hong Kong.
- Experience across manufacturing, sales and distribution.
- Two founders directly involved in the practical work.
- A working AI lab and an informed approach to infrastructure choices.
- Hong Kong context and the needs of the particular organisation.
Keep the evidence clear
- Base career copy on confirmed professional sources.
- Describe historical roles as experience, rather than current employment.
- Use dates only where established.
- Label demonstration workflows as illustrative. Local hosting offers control; avoid promising unlimited capacity, guaranteed savings, unrestricted model behaviour or automatic data sovereignty.
- Add client results only when supported and publishable.
Lead with the business question. Explain the decision and the useful output. Keep the language confident and specific; avoid exaggerated claims and unexplained technical terminology.
05 / House rules
Write clearly.
Frame cleanly.
Non-negotiable rules
- Never use a hyphen, en dash or em dash as sentence punctuation. Use a comma, colon, semicolon, full stop or parentheses instead. Use hyphens only to join a compound word.
- Never place a coloured vertical bar along the left side of a box, card, callout or panel. Use spacing, a complete border, background colour or typography to create emphasis.